Rolex Retail Price Increase 2025 – Price Hike Confirmed (Daytona)
The leaks were true, Rolex has officially raised retail prices across its lineup. In Singapore, the updated pricing aligns closely with Europe, with modest increases for stainless steel models, steeper hikes for two-tone pieces, and the most significant jumps reserved for solid gold models.
Here’s how the Daytona collection is affected:
– Stainless steel models: Up by average 2.71%.
– Two-tone models: Increased by average 6.21%.
– Solid gold models: Surged by a hefty average 14%.
Secondary Market Dynamics
What’s worth noting is that two-tone and solid gold Daytona are already trading slightly above retail on the secondary market, with certain dials even dipping below retail. If secondary prices don’t catch up to these new retail levels, we could see demand for these models soften even further.
What do you think about this price hike? Will it drive up secondary market prices, or will these models struggle to maintain their value?