ROLEX: RETAIL PRICE INCREASE (2021 MAY)
After countless rumors of a Rolex price increase, it is finally here!
Over the course of 2 years Rolex has delayed a price increase across the board of their products while their competition like Audemars Piguet, Patek Phillipe have already done so.
For the submariners, the increase ranges from 2.61% to 3.02%. Interestingly, to note that the 126613LB Bluesy is now more expensive than its less popular variant the 126613LN.
As for the GMT Master II, the increase ranges from 2.68% to 2.96%.
For Daytona, the increase ranges from 2.81% to 3.07%.
To add on, we have made an interesting observation. For this round of price increase, we have noticed that the percentage increase in the bi-metal models is significantly higher as compared to their precious metal counterparts.
From the New Release of the Two-Tone Explorer to the increase of Bi-Metal pieces, could Rolex be pushing the market for the Rolesor?
